Aweber Review: Email For Small Business Marketing

Using email for small business marketing is a powerful way to grow your business and make sales.

You may have heard the saying, “The money is in the list!”

Well that is completely true.

List building is essential for brand growth and increased sales.

Most people, when they do business online, are expecting do so via email.

Facebook, Twitter, Instagram and other social media platforms are great for talking and connecting with others.

For business, we all use email.

In today’s post I am going to review the Aweber email marketing service and show you how you can use that service to grow your business.

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5 Reasons To Use Email For Small Business Marketing

1. Increase sales.

Isn’t this the reason we’re all marketing our businesses?

Business is done through email every day.

Provide value 9 times and promote a product 1 time.

If you provide great value then using email for small business marketing will definitely grow your brand and your sales.

2. Generate leads.

EVERY business needs leads!

It doesn’t matter if you own a barber shop, a music store, a coaching business or a health and wellness business, YOU NEED LEADS.

Using email for small business marketing will help you generate leads.

Again, the key to finding quality, targeted leads is providing value for your niche.

That will build you a list and your list is your lead base.

3. Keep your subscribers up-to-date with what’s happening in your business.

Once you have a list, you need to keep them engaged.

Regular emails that focus on what you are doing with your business will keep your subscribers interested.

If they are interested than they will open your emails.

If they open your emails then they will consider reading your content.

If they read your content then they will consider buying your products or services.

Keep your list up-to-date so they stay engaged.

4. Build relationships.

People subscribe to you to learn more about you and your business.

Treat your list like gold and make all efforts to create relationships with your subscribers.

People follow people not businesses.

Relationships will foster life long customers and friendships.

You can’t have too many of either.

5. Establish yourself as an expert.

The content you share in your emails can make you an authority in your niche.

You can provide content using email or point them to a website, blog or social media platform.

If the content you create has value and gives information that others don’t have, you will be seen as an expert.

Established authorities or experts with engaged lists sell far more effectively than those just saying they are an expert.

Aweber Email Marketing Services

Aweber is considered by most internet marketers as the gold standard in using  email for small business marketing.

Here are some the powerful features you can use with Aweber.

• Professional Sign Up Forms
• Drag and Drop Email Creator
• Professional Email Templates
• Collect and Manage Subscribers
• Autoresponder Follow Up Emails
• Blog Broadcasts
• Email Newsletters
• Excellent Analytics
• Easy Integration
• Aweber Mobile App

Check out this video from Aweber and see how you can get a $1 Trial Membership.

Try AWeber’s Autoresponders for $1

If you would like to learn how to write great emails for your email campaign check out this blog on Email Copywriting Tips.