Have you created a Snapchat marketing strategy for your business?
Snapchat is quickly becoming the hottest way to market your business.
Millennials are all over Snapchat and I have to admit it’s fun.
With 100+ million daily users, this platform is getting difficult to ignore.
In today’s video I wanted to discuss some ideas for creating your Snapchat marketing strategy.
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For a tutorial on how to get started on Snapchat check out this previous post:
Snapchatting is Not Just For Teens & Perverts
5 Ideas for Your Snapchat Marketing Strategy
1. Create a story around your business day.
Every day we create a story with our lives.
Unique things are happening to us on a daily basis.
Learn to share those through Snapchat.
Your story is a way to give people a glimpse into your life and behind the scenes of your business.
2. Take creative images or videos of your products or services.
Explore your creativity.
How will your product or service benefit others.
You can share these benefits in unique ways.
Just remember, people want to know what your product or service does not what it is.
They want to know how it will benefit them.
Smapchat is a great way to showcase benefits.
With new filters each day you can do some awesome, creative videos and images.
Express yourself and have fun.
3. Share a unique page or experience.
When you go to an seminar, conference, event or other interesting outing you should share it.
Most people are not at those same event and many will be interested about what’s happening.
This goes for personal events as well.
If you go to a cool vacation spot or sporting activity… share it.
This give people an insight into your personal life and interests.
4. Limited time offer.
The fear of loss is a powerful marketing tool.
Do you have a product or service that your promoting?
With Snapchat’s 24 story line you can create some great limited time offers.
You could give a discount or free product to those who take action with a certain timeframe.
This is a great way to get people onto a mailing list as well.
5. Download your images, video or entire story to share on your website or blog.
When you create great content you should reuse that content.
Snaps only stick around for 24 hours but that doesn’t mean you can grab them for future use.
Use the download feature to save individual snaps or an entire snapchat story.
You can then place this content on your website, social media or in email campaigns.
Reusing content is an effective, low cost, low effort Snapchat marketing strategy.
Whatever strategies you use on Snapchat, just remember to be genuine, be creative and have fun.
I hope you found some value with these ideas for creating a Snapchat marketing strategy.
If you did please like, comment and share.
To Your Success!
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