Using video for your business has become a necessity if you want to get noticed online.
Video has taken over.
We learn to do just about anything through video tutorials, watch hours of funny pet videos and even communicate with our friends using video online.
It’s easy and cheap to produce professional looking videos with today’s technology.
People are creating businesses around Youtube channels with little more than a smart phone.
Check out these incredible stats about video.
- 55% of people watch videos online every day.
- Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.
- People spend on average 2.6x more time on pages with video than without.
- Snapchatters watch 10 million videos a day.
- Almost 50% of internet users look for videos related to a product or service before visiting a store.
- Using the word ‘video’ in an email subject line boosts the open rates by 19%.
- 55% of people watch videos online every day.
- Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.
- People spend on average 2.6x more time on pages with video than without.
- Snapchatters watch 10 million videos a day.
- Almost 50% of internet users look for videos related to a product or service before visiting a store.
- Using the word ‘video’ in an email subject line boosts the open rates by 19%.
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Youtube has more than 1 billion users, almost 1/3 of all internet users.
And it gains views every single day.
In today’s video we discuss 5 reasons you should use video for your business.
5 Reasons You Should Use Video For Your Business
Branding
You want to get your brand out there in front of your target market?
Then you need to use video for your business.
Video gives you the best chance for that exposure.
The stats for video today prove that out.
As a small or independent business owner, you need to be the face of your business.
People relate to people, not products.
Traffic
It doesn’t matter how awesome your product or service is if you can’t get eyeballs on it.
Video drives traffic.
You have to be where your target market is.
Where are they watching videos?
Most likely they are watching videos on Youtube and Facebook.
They are searching for content to answer their questions.
Predominantly they are wanting to watch videos to get these answers.
Provide the answers to your target market and you can build a massive following online.
Sets You Apart
There are still many business owners that do not understand the power of video and they are not taking advantage of video.
You need to set yourself apart from the competition by using video to market your business.
It is astonishing how many business owners are afraid to “give away” their secrets.
Take your best content and give it away for FREE.
The trust and rapport you will build in the process will near you business 10 times over.
Don’t be afraid to share your wisdom and you will reap the benefits.
We're operating in a world where one good video can lead to a massive social following. - Mike Henry #videomarketing Share on X
Numbers are Still Increasing
The number of people watching and engaging with videos is still increasing every day.
According to a Cisco internet traffic forecast, consumer internet traffic will consist of over 80% video by 2019.
With the statistics we’re seeing this is going to continue for the foreseeable future.
If you don’t take advantage of video your target market is going to have a difficult time finding you online.
People Remember Video More Than Print
We live in an age of ever-decreasing attention spans.
Not many of us take the time for written content anymore.
At the very least we need to get viewers attention with video and direct them to other content.
Video, however, is the gateway to attention.
Take advantage now.
Don’t know where to get started with video? Check out the Video Marketer’s Bare Essentials Guide.
I hope you found value with today’s post.
If you did please like, comment and share.
To Your Success!
Steve Stark
Call Any Time: 262-378-0234
Follow me on Twitter: @stvstark
