As a small business owner, you know that email marketing is a critical component of your digital marketing strategy but where do you even start? With so many email marketing platforms available, it’s hard to choose which one is the right fit for your business.
Kartra is a comprehensive business platform that offers a range of marketing tools, including email marketing. Kartra makes it easy to create, send and track email campaigns that deliver the results you’re looking for. Let’s take a look at the key features of Kartra’s email marketing platform.
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Kartra Email Builder
Kartra’s drag-and-drop email builder makes it easy to create emails. You can create text or rich HTML emails. With rich HTML you can choose from a range of templates and customize them to reflect your brand. Create campaigns that resonate with your audience by utilizing personalization features that tailor the content to specific subscriber segments.
Sending Broadcast Emails in Kartra
Broadcast emails in Kartra are essentially one-time emails that you send out to your audience. This is a great tool for sending newsletters, updates, or promotional content.
With Kartra, you can schedule your broadcast emails to be sent at a specific time and date, ensuring that your message reaches your subscribers at the perfect moment.
With Kartra’s automated sequences, you can set up customized email series that automatically send targeted messaging to subscribers based on a variety of triggers.
Email sequences allow you to provide value to your audience, solve their problems, and introduce the solutions that your business provides. This feature is great for nurturing leads, it saves you time, and ensures that your subscribers receive relevant content at the right time.
A/B Split Testing
Kartra’s email marketing platform allows you to test different versions of your email campaigns to determine which messaging, subject lines, images, and calls to action are most effective.
This feature helps increase engagement rates by identifying what works best for your audience. When you improve engagement, you reduce the chances of your audience unsubscribing and this will improve the deliverability of your emails as well.
Kartra’s platform tracks subscribers’ behavior and triggers automated actions based on their actions. For example, if a subscriber clicks on a link in your email, Kartra can automatically send them to a landing page or offer additional resources based on their interest. Behavioral-based automations also help increase engagement and boost conversion rates.
Kartra’s email marketing platform provides detailed analytics on each email campaign’s performance. This information includes open rates, click-through rates, bounce rates, and unsubscribes not only for individual broadcast but also for entire sequences.
Data-driven insights enable you to identify areas for improvement and optimize email campaigns to boost engagement and conversions.
Email marketing is still the powerful way to connect with your audience. Check out Kartra for FREE for 30 days and see how you can use email marketing to build your business.