If your business is online then email should be a part of your marketing strategy. People have been talking for years now that email marketing will wither and become obsolete. That just hasn’t been the case. Doing business though email is still bringing a terrific ROI.

Check out some of these email marketing statistics from Hubspot:
  • 3.9 billion daily email users
  • 35% of business professionals check email on a mobile device.
  • 73% of millennials prefer communications from businesses to come via email.
  • 35% of marketers send their customers 3-5 emails per week. 
  • 78% of marketers have seen an increase in email engagement over the last 12 months
  • 80% of business professionals believe that email marketing increases customer retention. 
  • 59% of respondents say marketing emails influence their purchase decisions.

Still think email has become oblsolete?

Didn’t think so.

How do we best use email marketing?

The key to creating success through email marketing is to build that relationship with the customer. Develop the know, like and trust and you will sell your products and services using email.

Automated email sequences allow us to nurture relationships with our customers as well as potential customers. These sequences can take our potential customers on a journey full of useful, value-driven content that help drive leads to purchase.

This can’t be done with spammy, ad-driven emails. No one reads those. Like NO ONE.

If you want people to stay on your list and become a customer then you to provide content that helps solve whatever problem or need they are searching for.

Avoid push marketing and focus on pull marketing. 

With push marketing we are beating visitors over the head with advertisements telling them about our stuff. We interrupt their day telling them our products or services are awesome and they need to buy.

With pull marketing, we create content the lead needs and we attract or pull them to buying our stuff. There’s no need to advertise because we demonstrate our expertise, get the lead to know, like and trust our company. When they decide to buy, they buy from those they know, like and trust.

What is an email sequence?

An email sequence is an automated series of emails that are sent based on pre-set intervals of time and/or triggered by actions taken by the email recipient.  The key to having success with email sequences is to continually offer value with each and every email.

Let’s look at what an email sequence looks like in our marketing platform Kartra.

 

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I hope you found value with today’s post.

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To Your Success!

Steve Stark
steve@starkwebdesign.com
262-378-0234
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