If you want to generate leads then you need to start by creating content that others want. You’ll need a lead magnet
What is a lead magnet? A lead magnet is a piece of content that you exchange for contact information. But not all lead magnets are created equal. Remember that anything you create for content is a reflection of your business. People want to do business and buy from businesses that are professional and provide a product or service that provide solutions to their problems.
There used to be a time when website visitors would give their name and email to get on someone’s email list. For nothing more than to stay up-to-date with that person or business. This is pretty rare nowadays. People want value if they are going to give up their email address.
Let’s look at what it takes to build a highly effective lead magnet.
11 Keys to Creating the Perfect Lead Magnet
1. Solve a Problem
2. Provide a ton of value
3. Be Very Specific
4. Deliver a quick win
5. Make it easy to digest
6. Provide instant access
7. Generate QUALITY leads
8. Have a way to collect information
9. Make it shareable
10. Include your branding
our content should always reflect your brand with your unique voice and company logo. You should also make your lead magnet look very professional. If you go with a PDF download, I would strongly recommend having a cover and your PDF creating by a professional designer. Before you freak out about the cost, you can get these jobs done on Fiverr for a very reasonable price.